Hello

First and foremost, I'm a father of three beautiful children. They are my number one priority in life and if you're a regular reader of this journal, you'll understand why.

Perspective and Priorities are two attributes I talk a lot about.

I've been working professionally in the design industry since 1990 in the following arenas:

  • Brand strategy
  • Brand development
  • Communications strategy
  • Digital strategy
  • User interface design
  • User experience design
  • Human-centred design

I'm an advocate for flat organisations where the word 'Senior' doesn't appear in people's job titles and the newest, 'greenest' employee is a viable, contributing member of the team.

I own a strategic design firm named Tank in Melbourne, Australia.

Tank is a B Corporation which means we don't waste time with bullshit clients who are out to make shitloads of cash and pilfer the Earth (and people) whilst they do it. Instead we believe that business can balance positive purpose with meaningful profit.

I'm a strong advocate for business to be a force for good (not evil) which is why Tank is a B Corporation.

My career started in the early years of the internet and has zig-zagged from there to cross the fields of design, digital and brand strategy.

I'm inspired by human-centred design, entrepreneurship, emerging technologies, leadership and anything that rattles the cage and pioneers an industry.

If we're ever having coffee and you'd like me to talk your ears off, I suggest you bring up any one of these topics: I'm passionate about gender equality, fatherhood, masculinity and creative leadership.

And Crossfit, OMG Crossfit.

I've have had the privilege of working with some of Australia's pioneering organisations and leadership teams. To be honest it's the pioneering organisations—the ones that lead with purpose—that inspire me most.

In 2017, I launched The Strategy Masterclass, an online course that teaches the fundamentals of good strategy.

Connect with me on LinkedIn.

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