I see dead people

It's true. They're out there...

It's true. They're out there...


There is a large majority of people in the creative services industry who are damn good at what they do. 

This large majority are unseen, rarely celebrated and mostly nameless.

They're the small studios in the suburbs that work on local jobs to make ends meet and do very well 'thank you very much'. 

They are the quiet, young Designer sitting at the end of the room who is too embarrassed to ask a question in the fear of looking stupid, but is up late each night working on his side hustle. 

They are the young creative person, bursting with great, creative ideas but never has the 'luck' to have any of them approved by Creative Directors who push their own in the hope it will win them their next award.

You won't see any of these people at awards nights or large industry events. If you do, they're the ones in the corner screaming and laughing because their name was called out for the first time in like, forever.

You won't see these quiet, young Designers out late on 'Friday night drinks' because they're home getting their passion project ready for its first launch. 

This large majority of people have something in common.

  1. Heart
  2. Hustle
  3. Positivity

And those three things are poorly celebrated in our little world of creativity. 

The heart, hustle and positivity shown by these awesome people is moved aside by cynicism, excuses and an apathy to get stuff done.

Good people aren't often seen but negative people unfortunately are.

Negative people are unfortunately loudest. They make noise simply to be heard because they really don't have much else to offer than noise.

Noise that ends up sounding like Charlie Brown's teacher on a bad day.  

Negative people also hold back — they plan, ponder and procrastinate. 

Positive people Do. 

They make things happen. They make stuff and put it out into the world. Sometimes they fail, other times they win. As far as they're concerned, it's all good. 

Positive people invest in themselves and share that investment with as many other people as possible.

Negative people are the small minority but unfortunately in our industry their cynicism, anger and ego take forms that overshadow the hard work done by small businesses who simply want to pay the rent and win their next client.

Negative people are the people who quash good ideas because their ego can't let go of the fact that it's their job to nurture young talent, not step on it. Pushing their one idea forward and failing to care if it actually works.

How, and when did a large chunk of an entire industry forget that they were in the business of helping clients sell things? 

These people are stuck in old ways and always want to do things the way they've always been done.

Because that's the way it's always been done.


These people want to be shown how to do something and will always complain that they don't know how to do it. They want knowledge to be handed to them on a platter instead of seeking it out for themselves.

Then they'll complain about the platter.

Negative people put up walls made of excuses. 

Postive people tear walls down.

Negative people sit in meetings because they like the hibernation that meetings afford them.

Because meetings allow them to hide from doing the 'real work' that moves them forward — yet they know deep inside that they fear taking the next step. 

The first step. The most important step.

Negative people fear action.

Positive people are alive and thriving. Growing and nourished.

If you feel good about what you're doing. If you're passionate about your work, your goals and the effort you're putting in, don't let negative people or negativity define you.

Don't let anyone define you, other than you.

Stay positive, optimistic and willing to step into the future with your eyes wide open, ready to make something, put it out into the world, learn from the experience and make something new again.

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